18 September 2009

Far from the West

Contrary to trends in the West, particularly in the United States, where print is being replaced by online media, and power is shifting away from corporate-owned media to individual journalists and bloggers, the Indian news and media industry, steered by large private business houses, is confidently maintaining its leadership through print and TV, and growing robustly.

In India, neither individual journalists or bloggers, nor the online media, is able to claim a substantial share of voice in the industry. At least, not yet. Traditional news organisations are continuing to play a critical role in keeping the Indian public informed.

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