Mother of invention

My clients sometimes ask: Our sales have dropped. What do we do?

I tell them: Go and sell.

This gets them edgy. They don’t know what to say. They think I’m being sarcastic. And, condescending. But, I’m not. I’m dead serious.

What do you do when you’re hungry? You look for food. If you don’t have it nearby, you find a way to get it. Or, you starve. It’s as simple as that.

People are motivated by the basic things, the basic emotions, in life. It’s these things, and emotions, which force us to challenge ourselves, take risks, innovate, adapt, and grow. It’s as true in business as it is in a personal context.

Necessity is the mother of invention. A great motivator. This fact has never changed.